What we do
BC Partners is a marketing consultancy for companies in the B2B and B2B2C technology industry. We have decades of marketing experience creating and executing successful, global go-to-market strategies. Our deep expertise spans a variety of new and emerging technologies as far ranging as:
AI / ML
Decision Intelligence
Graph Databases and Analytics
Big Data Analysis
MarTech
Online Video
Our services
Fractional CMO / VP of Marketing
Hiring a full-time CMO or VP of Marketing sometimes isn’t feasible. BC Partners can fill the gap for you until you’re ready to hire someone for that top marketing job. We can help with all phases of creating your marketing strategy, whether you are just starting out or already have some marketing talent on your team. We will help assess your current state and put a plan in place that ensures your marketing strategy is executed on time and in alignment with your business strategy. We also ensure that you have the right talent at the right level at the right time to meet your business targets and key milestones.
Global Go-To-Market Strategy
Whether you are starting a new company, launching a new product, or entering a new market segment, we can create a strategic and globally relevant go-to-market plan, along with tactical execution plans and strategic milestones. From identifying your ideal customer profiles, to clearly articulated personas, to defining routes-to-market, prioritized geographies, and partner ecosystems, you can rely on our expertise to formalize your comprehensive go-to-market strategy.
Brand Messaging and Positioning
Do you have clearly articulated ideal customer profiles, personas, and aligned value propositions? Do you know how to find them where they gather and present them with the right messages? We can help to build ideal customer and persona profiles from scratch, or audit and update your existing ones, along with creating messaging and positioning that will resonate.
Integrated Marketing Plans
You have your ICPs, personas, and messaging and positioning, now what? Do you know how you are going to engage your audiences both online and in real life? We have deep expertise in building integrated marketing plans that are aligned across multiple audience touch points, and coordinated to the right phase of the customer journey.
Sales Enablement
Getting leads in the door is just the first step. Once a prospect says they want to talk with someone from your company, are you sure they’re getting a consistent message? It’s critical for your sales velocity – and your brand! – that your prospects’ experiences are consistent every time they interact with your company.
Sample results
- Decades of experience leading teams and overseeing up to $10M in annual budget across go-to-market, branding, analyst relations, corporate communications, digital, inbound/outbound marketing, and SDR teams.
- Extensive experience across a variety of enterprise stages from startups (Series A-D) to Fortune 500 companies.
- Created comprehensive, strategic, and unified marketing plans that have lifted ARR by 150%, NRR from 95% to 125%, and increased software downloads by 400% YoY.
- Led aggressive product launch roadmap plans, often overseeing as many as 5-8 introductions per year. Campaigns significantly used a broad base of web 2.0 communications including: blogs, social media, community building, retargeting, account-based marketing (ABM), press and industry analyst relations, guerrilla video and imagery.
- Launched product and service portfolios, and led ongoing product marketing which contributed over $5B in annual revenue.
- Grew user community from 0 to 300K members, and augmented pipeline by $500M annually.
- Forced competitors into defensive and reactive positions by creating unique market segmentation as well as compelling content and messaging. Created and implemented marketing strategies to articulate market leadership and differentiation, driving end-user pull, creating market acceptance, and enhancing go-to-market traction.
- Defined and developed four new distinct markets across clients, applications and Platform markets. Developed market for new Decision Intelligence Platforms market which represents over $10B in annual revenue.
- Developed compelling messaging, positioning and go-to-market strategies that consistently drove pipeline and revenue growth from 200-400%.
Who we are
Benjamin Baer
Co-Founder
Strategic marketing leader with decades of experience driving innovation across Product & Portfolio Marketing, Partner & Industry Marketing, and strategic planning in the hardware and software industries.
How we engage
Whether you need turn-key marketing, or advisory services, we can work with you to create a statement of work that can be right-sized for your needs. We work on a retainer basis.